Pizza Restaurants - US - September 2008
Pizza Restaurants - US - September 2008

Pizza restaurant sales have slowed the past few years and the category is facing considerable challenges, including competition from other categories, reduced consumer discretionary spending, the rising cost of basic ingredients and more.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Competitive Context
Market Size and Forecast
Segment Performance
Segment Performance: Delivery
Segment Performance: Takeout
Segment Performance: Dining In
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Race and Ethnicity
Custom Consumer Groups
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations

Other

Restaurant Analysis: Pizza Hut
Restaurant Analysis: Domino’s Pizza
Restaurant Analysis: Papa John’s
Restaurant Analysis: California Pizza Kitchen
Restaurant Analysis: Independents
Restaurant Brand Qualities
The Consumer: Usage of Pizza Restaurants
Usage of Leading Pizza Restaurant Chains
Consumer Attitudes Toward Pizza Healthfulness
Reasons for Dining Out at Pizza Restaurants