Pizza Restaurants - US - October 2010
Pizza Restaurants - US - October 2010

In this report, Mintel presents sales trends of pizza restaurants, as well as performance by market segment—delivery, takeout and dine-in. The heart of the report is Mintel’s exclusive consumer research and analysis including:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Competitive Context
Market Size and Forecast
Market Drivers
Market Segmentation
Segment Performance: Takeout
Segment Performance: Delivery
Segment Performance: Dine-in
Menu Insights Analysis: The Pizza Restaurant Menu
Menu Insights Analysis: Marketing the Pizza Menu

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Pizza Restaurant Usage
Pizza Restaurant Decision Influencers
Pizza Restaurants: What Consumers Order
Consumer Attitudes Towards Pizza’s Healthfulness
What Consumers Want to See More of on the Menu
Pizza Restaurant Usage by Kids and Teens
Cluster Analysis
Custom Groups: Light, Medium and Heavy Pizza Users

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Company Profile: Pizza Hut
Company Profile: Domino's Pizza
Company Profile: Papa John’s
Company Profile: Little Caesars
Brand Qualities: Independent, Local Pizzerias
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations