Pizza Restaurants - US - October 2009
Pizza Restaurants - US - October 2009

While the recession is a factor, the pizza restaurant industry faces unique challenges. This report provides market participants the insight needed to understand these challenges, as well as analysis on how pizza operators are adapting to them. Issues raised in the report include, but are not limited to:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Restaurant Usage Overview

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Takeout
Segment Performance—Delivery
Segment Performance—Dining In
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Pizza Restaurant Usage
Pizza Restaurant Usage—Race and Ethnicity
Pizza Restaurant Usage and Kids
Pizza Restaurant Decision Influencers
Pizza Restaurants: Reasons Consumers Choose Them
Pizza Restaurants: Usage by Daypart
Custom Consumer Tables: The Dad Factor
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Restaurant Analysis: Pizza Hut
Restaurant Analysis: Domino’s Pizza
Restaurant Analysis: Papa John’s
Restaurant Analysis: Little Caesars
Restaurant Analysis: California Pizza Kitchen
Restaurant Analysis: Independents
Menu Analysis: Pizza Hut
Restaurant Brand Qualities: Papa Murphy’s Take N Bake
Advertising and Promotion
Innovations and Innovators: Menu Innovation
Innovation and Innovators: Gourmet and Technology

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations