Pizza Restaurants - US - December 2012
Pizza Restaurants - US - December 2012

“Pizza restaurants have adapted well to the changing needs of consumers with a product that hadn’t been altered a great deal since it became a mainstream cuisine option. Concepts are entering into the fast casual arena with the help of new technology to give consumers personal made-to-order items with upscale ingredients and flavors. Health-minded consumers can now find appropriate items to meet their dietary needs through increased crust, sauce ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Insights and Opportunities
Innovations and Innovators
Trend Applications
Market Size and Forecast
Market Drivers
Competitive Context

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Impact of Race and Hispanic Origin
Restaurant Usage and Delivery Method
Time of Pizza Restaurant Purchases
Menu Items Ordered at Pizza Restaurants
Changes in Behavior at Pizza Restaurants
Consumer Attitudes Toward Pizza
Suggested Menu Improvements for Pizza Restaurants
Restaurant Selection Criteria for Pizza Restaurants
Pizza Topping Preferences
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Featured Companies
Marketing Strategies
Social Media

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Menu Analysis: Menu Overview
Menu Analysis: Menu Claims
Appendix – Consumer Survey
Appendix – Social Media
Appendix – Trade Associations