Digital Trends - Fall: Incl Impact of COVID-19 - US - October 2020
Digital Trends - Fall: Incl Impact of COVID-19 - US - October 2020

“Consumer digital behaviors have rapidly changed in the short period of time since COVID-19 disrupted everyday life. Video conferencing has become widespread and normalized; digital wallet usage has increased, online shopping has increased, and digital streaming consumption along with other forms of online entertainment has boomed. Consumers have turned to digital solutions across the board as they adapt to the “next normal” imposed by COVID-19, and even after the threat ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
Market Size and Forecast
Market Factors
Market Opportunities
Market Movers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
The Consumer: Trends Drivers
Remote Work and School since COVID-19
Devices Purchased due to COVID-19
Reasons for COVID-19 Tech Purchases
Digital Activities in the Past Three Months
Tech Cost-cutting Measures
Attitudes toward Digital Trends
Consumer Segments – Attitudes toward Digital Trends

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market