"Hispanics’ reliance on fast and stable internet services is growing as they are online and own a variety of technology devices for the household and personal use. The internet is enhancing Hispanics’ content consumption through streaming services, and it is also enabling Hispanics to connect to friends and family and their surroundings, as well, through smartphones." This report will look at the following areas ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Digital Attitudinal Segments
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Household Technology Ownership
Personal Technology Ownership
Devices Used to Access the Internet
Activities by Core Devices
Technology and Children
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Happening?
What Needs to be Handled with Care?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Consumer
7th August 2020
“Spanish-dominant Hispanics are less likely to shop online. As Amazon partners with Hispanic celebrities to change that, these efforts must address the reasons preventing Spanish-dominant Hispanics from embracing eCommerce.” 
2nd March 2020
“Hispanic consumers overindex for subscribing to T-Mobile and Sprint. The success of their merger depends on their ability to continue appealing to these consumers.”
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Hispanics are making their homes streaming ready.
