US Digital Trends (Consumer) Market Report 2019
£ 3,695 (Excl.Tax)
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When purchasing 3 reports
When purchasing 4+ reports
£ 3,695 (Excl.Tax)
Providing the most comprehensive and up-to-date information and analysis of the Digital Trends (Consumer) market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report details how consumers use technology in their daily
lives. Topics covered include:
The report is part of Mintel’s Digital Trends series. Analysis is built
off of Digital Trends (Consumer) – US, March 2018 as well as the
complementary Report Digital Trends (Hardware) – US, September
2018.
Written by John Poelking, a leading analyst in the Leisure & Media sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumers have accepted the vital role that technology plays in their daily lives. Media preferences dictate how new technology is used and where people spend most of their time online. New software will likely focus on speed and reliability rather than “wow” factor to sustain long-term engagement
John Poelking
Leisure & Media Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.