"Hispanics embrace the internet as it allows them to consume the content they want when they want, and stay connected with friends and family. As a result, they are equipping their households with consumer electronics (CE) staples such as laptops, tablets, and smartphones. However, as they become bicultural, Hispanics are adopting an even greater array of digital devices."
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Expenditures on Select Electronic Equipment
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Technology Products Overview
Television Ownership
Television Behaviors and Attitudes
Physical and Digital Playback
Gaming Consoles
PCs and Tablets
Mobile Phones
Other Portable Electronics Hardware
Internet Usage
Online Activities
Attitudes toward Technology and Electronics
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Consumer
29th February 2016
“Hispanics moms use a variety of sources to get information about parenting. With Hispanics increasingly relying on parenting blogs, it is important to focus on the quality of content to differentiate sites and attract readers. ” 
30th December 2015
“As Spanish-dominant Hispanics are significantly less likely than Hispanics in other groups to have employer-sponsored health insurance, insurance providers can partner with employers to better educate them about the benefits and costs of health insurance in order to close the gap.”
|
Brand differentiation is hard to achieve
