Digital Trends Fall - US - September 2014
Digital Trends Fall - US - September 2014

“Ownership of smartphones, tablets, digital media STBs (set-top boxes), e-readers, and Blu-ray players are all in the midst of penetration growth. At the same time, ownership of television sets, desktop computers, gaming consoles, and digital cameras show limited declines. Consumers may be in love with multifunction devices, but they retain interest in limited-function hardware that provides an enhanced UX (user experience).”

- Billy Hulkower, Senior Analyst, Technology and Media

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Television Ownership and Purchasing
Physical and Digital Playback
PCs
Gaming Consoles
Handheld Hardware
Internet Usage
Online Activities
Impact of Age
Impact of Household Income
Impact of Race/Hispanic Origin

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Additional Useful Consumer Tables