"While Hispanics have an arsenal of consumer electronics, smartphones and laptop computers are the must-haves. These devices enable Hispanics to communicate with friends and family, navigate their surroundings, and consume content. In addition to these two devices, Hispanics show higher purchase intent for most consumer electronics when compared to all US consumers. Still, with so many options to choose from and with models changing quickly, it is up to brands ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Technology Attitudinal Segments
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Personal Tech Ownership
Household Tech Ownership
Tech Purchase Intent
Internet Usage
Hardware Used for Online Activities
Online Activities
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Trends – What You Need to Know
What’s Happening?
What’s Lagging?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
31st January 2018
“Brands aiming to engage Hispanic viewers on Twitter during the game may benefit from creating anticipation prior to the event.” 
30th September 2017
“As price elasticity may be steep when targeting value-oriented Hispanics, it is important that high price tag products such as the iPhone X show a tangible and evident difference in what they offer for Hispanics to justify their purchase.”
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Less-affluent Hispanics stay with “core” consumer electronics
