Digital Trends - US - September 2015
Digital Trends - US - September 2015

"With the rapid adoption of smartphones and upgrades to the larger screen sizes of phablets, a host of activity formerly conducted on PCs is now being accomplished on phones instead. In many cases, the loss in penetration in activities on a PC is identical to the gains seen on phones, such as, for example, in checking the weather, utilizing social media, and in email and online shopping."

more
Report Price:
£3254.83
|
$4395.00
|
€3662.99
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Household Hardware Ownership
Personal Hardware Ownership
Impact of Age on Hardware Ownership
Online Activities – Media Usage
Online Activities – Communication
Online Activities – Marketplace
Online Activities – Information and Organization
Devices Used for Online Activities
Methods of Accessing the Internet
Attitudes to Technology
Impact of Age on Online Activities

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Data Sources and Abbreviations
Appendix: Trended Hardware Ownership
Appendix: Trended Online Behavior