Digital Trends - Spring: Incl Impact of COVID-19 - US - April 2020
Digital Trends - Spring: Incl Impact of COVID-19 - US - April 2020

"As consumers across the US stay at home due to the COVID-19 outbreak, the use of technology and digital services has surged. While the short term impact of COVID-19 highlights the importance of technology, medium term there will be significant pricing pressure due to the economic impact. Tens of millions of consumers have lost jobs, been furloughed or are experiencing a reduction in income, which will continue months after the ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
The Impact of COVID-19 on Digital Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Home Electronics Ownership and Purchase Intent
Personal Electronics Purchase Intent
Essential Resources for Tech Purchases
Services Most Accessed Using an App
Repertoire Analysis of Services Most Accessed Using an App
Attitudes toward Technology and the Environment
Attitudes toward Technology and Image
Attitudes toward Apps

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working
What’s Struggling
What to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations