"Black consumers have strong opinions about car brands – the ones they currently drive as well as their dream car. Most Black consumers’ opinions are driven by pragmatic criteria, but subjective characteristics shape their preferences and desire to upgrade to something better within their price range."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
The Black Population by the Numbers
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Blacks’ Perceptions of Domestic Auto Brands
Blacks’ Perceptions of Foreign Auto Brands
Factors Influencing Blacks’ Perceptions of Car Brands
Blacks’ Attitudes toward Car Brands
Reasons for Most Recent Auto Acquisition
Blacks’ Trusted Information Sources
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Terms
Appendix – The Consumer
29th November 2017
“Black Millennials’ penchant for technology and style make them a prime, market-driving target for high-tech, entry-level cars.” 
27th July 2017
“As the auto industry is grappling with declining sales by offering incentives that pre-date the 2008 crisis, Black consumers may be an untapped marketing opportunity to turn the sales tide.”
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Domestic mid-tier brands deliver the best value, which is the leading purchase driver
