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Black Consumers' Perceptions of Auto Brands - US - March 2017
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Black Consumers' Perceptions of Auto Brands - US - March 2017
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
The Black Population by the Numbers
Market Perspective
Market Factors

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Black Consumers' Perceptions of Auto Brands - US - March 2017
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Blacks’ Perceptions of Domestic Auto Brands
Blacks’ Perceptions of Foreign Auto Brands
Factors Influencing Blacks’ Perceptions of Car Brands
Blacks’ Attitudes toward Car Brands
Reasons for Most Recent Auto Acquisition
Blacks’ Trusted Information Sources

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Black Consumers' Perceptions of Auto Brands - US - March 2017
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

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Black Consumers' Perceptions of Auto Brands - US - March 2017
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Terms
Appendix – The Consumer
Search

What you need to know

Black consumers have strong opinions about car brands – the ones they currently drive as well as their dream car. Most Black consumers’ opinions are driven by pragmatic criteria, but subjective characteristics shape their preferences and desire to upgrade to something better within their price range.

Definition

This Report covers Black consumers’ perceptions of domestic and foreign autos across all types including basic, conventional, pickups, vans, and SUV/CUVs.

This is one of many Reports that Mintel has produced to help explain the dynamics of Black consumers’ involvement with the auto category. Readers may also be interested in Mintel’s Reports: Black Consumers and the Car Purchasing Process – US, June 2016; Black Consumers’ Attitudes Toward Car Buying – US, June 2015; Hispanic Consumers’ Perceptions of Auto Brands – US, March 2017 as well as all the titles in Mintel’s Automotive library.

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