US Hispanics’ Loyalty in Automotive Market Report 2020
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“Cars are big-ticket items that demand significant investment. Accordingly, Hispanics research the options available from different brands to make the right decision. Keeping owners satisfied with their current auto brand is not enough to produce loyalty and repeat purchases. Satisfaction is critical, however, as it allows the car brand to be part of their consideration set as they narrow down the list of preferred brands while they navigate through the selection process.”
Juan Ruiz, Director of Hispanic Insights
This report will look at the following areas:
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.