Hispanics' Loyalty in Automotive: Incl Impact of COVID-19 - US - April 2020
Hispanics' Loyalty in Automotive: Incl Impact of COVID-19 - US - April 2020

"Despite Hispanics being more likely than the average to be planning to buy a car within a year, the COVID-19 outbreak likely prompted them to put those plans on hold overnight. Sales will come nowhere close to original projections. As car brands and dealerships aim to bounce back, they have to become more flexible and client-oriented. The COVID-19 outbreak creates a unique opportunity for the automotive industry to instill a ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
The Impact of COVID-19 on Hispanics’ Loyalty in Automotive

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
The Hispanic Car Buyer Prospect
Number of Vehicles Owned
The Market – Automotive Attitudinal Segments
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Hispanics’ Loyalty in Context
Types of Vehicles Owned
Emotional Connection to their Cars
Switching Motivators

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

What’s Driving Behavior – What You Need to Know
What’s Driving Behavior

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Demographics
Appendix – Consumer Data