Marketing Auto to Gen Z and Millennials: Inc Impact of COVID-19 - US - May 2020
Marketing Auto to Gen Z and Millennials: Inc Impact of COVID-19 - US - May 2020

“Young consumers are a mysterious, fickle group; or at least that’s how they’ve been portrayed. Depending on the industry and who you ask, they’re either a boon to the market or one Instagram post away from “killing” something beloved by previous generations. In reality, they aren’t that complicated or unreasonable of a consumer group. Their demands are simple: quality products from ethical brands at a transparent ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
The Impact of COVID-19 on Gen Z and Millennial Auto Consumers

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Breakdown
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumer Trends
The Four Pillars of Millennial & Gen Z Loyalty
The Consumer – What You Need to Know
Ownership
Car Purchasing Timeline
Vehicle Research Methods
Purchasing Behaviors
Young Consumers Vehicle Wants and Needs
My Dream Car…

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations