State of the Automotive Industry - US - July 2009
State of the Automotive Industry - US - July 2009

This report explores the automotive market in the U.S. It provides insight into the external and internal factors affecting car and truck sales and consumer trends, and what they mean for future sales, promotional campaigns and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size
Retail Distribution

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Federal Regulatory Measures: How They will Shape Selling Cars into the Future
Imports Versus Domestics
Domestics—General Motors Corporation
Domestics—Chrysler LLC
American Pride: Patriotism in a Recession
Imports
Dead Automotive Brands: Where Are They Now?
Mintel Asks the Experts: How to Sell Cars Now
Mintel Asks the Experts: What Women Car Buyers Want
Mintel Asks the Experts: How Future Cars Will Connect

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Domestics—Ford Motor Company
Innovations and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations