The certified pre-owned car market is small but growing. Certified pre-owned (CPO) cars are used cars that have been certified by a manufacturer or dealership. Certification means that these vehicles are in very good or excellent condition and have passed an inspection by a trained technician, and it often means that these vehicles are under a certain amount of mileage or under a certain age. CPO cars often come with ...
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Overview
Overview
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Executive Summary
Market
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Consumer
Consumer
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The Consumer – What You Need to Know
CPO Purchase Intention Not Strong
Awareness, Consideration of CPO Cars is High
Toyota and Luxury Brands Are Heavily Considered
Price, Warranty, Maintenance Drive CPO Appeal
Parents, Blacks Have Interest in CPO
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15th April 2016
“A certified pre-owned vehicle is a great option for consumers who don’t want to pay new car prices, but are willing to pay slightly more for peace of mind that comes with a CPO vehicle condition and warranty programs.” 
28th December 2015
“Consumers are willing to pay more for CPO cars, presenting an opportunity for dealers and automakers.”
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CPO purchase intent is low
