Perceptions of Auto Brands - US - June 2019
Perceptions of Auto Brands - US - June 2019

"In order to evolve, automakers will need to find their space as a lifestyle brand and start marketing as such. Regardless of gender, race, income or education level, consumers view their relationship with brands very differently as opposed to how they did years ago. For automakers looking to build brand loyalty and deeply connect with their consumers, a change in marketing strategy is possible due to the fact that consumers ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors
Vehicle Sales by Brand
Key Players – What You Need to Know
What’s Happening?
What’s Struggling?
What’s Next?

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Influencing Brand Perceptions
Brand Perceptions
Female Consumer Brand Perceptions

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer
Appendix – Foreign vs Domestic