"In order to evolve, automakers will need to find their space as a lifestyle brand and start marketing as such. Regardless of gender, race, income or education level, consumers view their relationship with brands very differently as opposed to how they did years ago. For automakers looking to build brand loyalty and deeply connect with their consumers, a change in marketing strategy is possible due to the fact that consumers ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Factors
Vehicle Sales by Brand
Key Players – What You Need to Know
What’s Happening?
What’s Struggling?
What’s Next?
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Influencing Brand Perceptions
Brand Perceptions
Female Consumer Brand Perceptions
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Consumer
Appendix – Foreign vs Domestic
31st December 2019
Despite the administrations emphasis on “buying American”, the majority of consumers view domestic brands to be of poorer quality, less likely to be safe and more expensive than foreign auto brands. In other words, the traditional thought of American made vehicles are lesser has continued to carry on despite best ... 
28th June 2019
“The debate on whether to buy a foreign-made or domestic-made vehicle used to be black and white in the eyes of a consumer. Vehicles made in America were domestic; vehicles made in other countries were foreign. In today’s auto climate it is no longer that black and white.”
|
Look to unconventional partnerships to tap into new markets
