Certified Pre-owned Cars - US - August 2014
Certified Pre-owned Cars - US - August 2014

“While CPO vehicle sales have seen tremendous growth over the past few years, they still only constitute about 14% of used car sales at franchise auto dealers. Factory-CPO vehicles suffer from poor consumer awareness and aren’t very well differentiated from dealer CPO programs.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Car Buyers who Expect to Purchase a CPO Vehicle
CPO Intenders Second Option: Pre-owned, or New?
Characteristics of Certified Pre-owned Car Purchase Intenders
Average Expected Payment for Next Car
Words Associated with CPO Vehicles
Automakers or Retailers Considered for CPO Purchase
Biggest Concerns when Selecting CPO Vehicle
Most Important CPO Program Attributes when Selecting Vehicle
Most Influential Features When Considering a CPO Vehicle
Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Manufacturers
Car Dealerships
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Trade Associations