"CPO (certified pre-owned) vehicles are used vehicles that have been certified by an auto manufacturer or dealership to meet specific quality criteria. Certification gives car shoppers assurances as to the quality of the used vehicle that was purchased and the vehicles typically come at a higher price point than a standard used car. Market factors signal an increase in CPO inventory in the near future, so brands and dealerships will ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Purchase Intent
Purchase Type
Expected Price
CPO Awareness
CPO Influencers
Brands Considered for CPO
Attitudes toward Certified Pre-Owned
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Brand Sales of CPO Vehicles
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
20th March 2018
“Hyundai announced that it will post its certified pre-owned inventory on Carfax’s used car listings. The move will increase exposure for Hyundai’s CPO inventory by giving them a presence on a highly trafficked automotive site that is likely to have high quality shoppers and buyers browsing Carfax.com. Every Hyundai ... 
29th November 2017
“Lexus will take home the first “Best Certified Pre-owned Program” awarded by US News and World Report. The publication pointed to the strong CPO warranty which includes up to two years with no mileage limit or deductible, as well as the brand’s overall reliability as big factors in its win ...
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Less than two in 10 car shoppers considering a CPO vehicle for their next purchase
