"Sales of alcohol at bars, restaurants, and other establishments continue to grow as consumers feel relatively positive about the US economy. The alcohol industry is continually adapting to new consumer preferences including the movement toward craft beer, lower alcohol drinks, and cocktails made with the freshest ingredients. Bars/restaurants can potentially increase alcohol sales by understanding what consumers order which beverages, what motivates consumers to try a drink, and what ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Away from Home Alcohol Consumption
Alcohol Consumed On-premise
Drinker Profiles
Drink Trial Motivators
Alcoholic Beverage Flavor Interest
Alcohol Attitudes and Perceptions
CHAID Analysis – Ultra-premium Spirit Drinkers
Qualitative Analysis – Drink Frustrations
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
The New Bars
What’s Next?
MMI Analysis
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Consumer
30th January 2017
“Alcoholic punches have a long history in America and an increased interested in unique dining experiences is bringing this old drink back into the spotlight at bars and restaurants.” 
21st October 2016
“Consumers are looking for both new flavors and premium spirits when they go out to drink propelling mezcal to one of the most talked about spirits of the past year.”
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Sales of on-premise alcohol are experiencing steady growth
