On-premise Alcohol Consumption Trends - US - May 2014
On-premise Alcohol Consumption Trends - US - May 2014

    “On-premise operators include restaurants, bars, and other venues, and they are all competing for consumer dollars. Operators must set themselves apart by creating a unique dining experience to drive traffic. This incorporates menu offerings as well as overcoming a lack of food or drink options. A strong push toward menu expansion in terms of types of drinks and dayparts served helps attract patrons. Further, product attributes of beverages can capture ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Trend Applications
Market Size and Forecast
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumer Data – Overview
Consumer Data – By Day, Time, Occasion, and Group
Consumer Data – By Alcohol Type
Consumer Data – By Consumption Place
Consumer Data – By Gender
Consumer Data – By Generation
Consumer Data – By Income
Consumer Data – By Race and Hispanic Origin
Consumer Data – By Region
Consumer Data – By Parents

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators
Competitive Context
Featured Companies: Focus on Chicago

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Menu Analysis: On-Premise Alcohol
Menu Analysis: Cocktails
Menu Analysis: Wine
Menu Analysis: Beer
Appendix – Additional Tables
Appendix – Trade Associations