Alcohol Consumption in Bars and Restaurants - US - May 2009
Alcohol Consumption in Bars and Restaurants - US - May 2009

This report comes at a time when the bar and restaurant market is in flux, with Darwinian tactics elevating those that can be successful to the forefront of the pack. This report evaluates the current state of alcoholic beverage consumption at bars and restaurants, with a focus on what’s driving and suppressing the market, as well as innovations across all aspects of the market that will help the industry ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Competitive Context
Market Size and Forecast
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumer Beverage Consumption: An Overview
Alcoholic Beverage Decision-Making Process
Alcoholic Beverage Spend at Bars and Restaurants
Alcoholic Beverage Spending Trends
Attitudes Toward Alcoholic Drinks and Bars
Bar Socialization Factors
Alcoholic Beverage Loyalty
Alcoholic Beverage Adventurousness
Attitudes Toward Alcoholic Beverages
Cocktails
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Restaurant and Bar Analysis
Innovation and Innovators

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations