On-premise Alcohol Consumption Trends - US - April 2012
On-premise Alcohol Consumption Trends - US - April 2012

The restaurant recession appears to be over and patrons are starting to venture out from their homes to visit restaurants and bars once again. Over the past few years, operators have ramped up their beverage programs in order draw consumers back using a variety of strategies, from new drinks, ingredients and flavors to innovative pricing and promotions.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

On-Premise Alcohol Consumption: An Overview
Beverages Ordered On-Premise
Cocktail Preferences
The Alcoholic Beverage Decision-Making Process
Amount Spent on Alcoholic Beverages
Alcohol Consumption Compared to Last Year
Attitudes Toward On-Premise Alcohol
On-Premise Ordering Behaviors

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Competitive Context
Restaurant and Bar Analysis
Marketing Strategies
Menu Insights Analysis: Restaurant Segment Trends
Menu Insights Analysis: Beverage Trends

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Trade Associations