On-premise Alcohol Consumption Trends - US - April 2011
On-premise Alcohol Consumption Trends - US - April 2011

The food and beverage industry struggled through the recession, and on-premise alcohol consumption was especially hard hit, with consumers regarding drinks out on the town as even more of a discretionary spend than food at a restaurant. The economy appears to be picking up and savvy operators have spent the down time ramping up beverage menus with a bevy of intriguing and flavorful options to await the return of drinkers.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Menu Insights Analysis

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Alcoholic Beverage Consumption—An Overview
The Alcoholic Beverage Decision-Making Process
Amount Spent on Alcoholic Beverages
Alcoholic Beverage Consumption Compared to Last Year
Attitudes Toward Restaurant and Bar Drink Options
Alcoholic Beverage Preferences and Adventurousness
Custom Consumer Tables: Light, Medium, and Heavy Users

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Restaurant and Bar Analysis
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Trade Associations