“Millennials offer an opportunity for restaurants to cater to their unique tastes and desires, as this group is more likely to drink at restaurants than are other generations. Operators that offer distinct drinks such as specialty cocktails and restaurants’ own brand of alcohol can help create the quality dining experience this group desires. More LSRs should consider offering alcohol as Millennials are very likely to eat at these types of ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Menu Analysis
The Consumer – Overview
The Consumer – By Gender
The Consumer – By Generations
The Consumer – By Household Income
The Consumer – By Presence of Children in Household
The Consumer – Race/Hispanic Origin
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Trade Associations
13th January 2016
“While still a niche product, wine on tap is likely to become more prevalent in foodservice due to its many advantages over bottled wine. Perhaps its biggest advantage is the sustainability benefits over bottled wine as kegs used for wine are easily refillable and appeal to environmentally-conscious consumers.” 
23rd September 2015
“Taco Bell opened a new concept called Taco Bell Cantina in Chicago. The new location is designed to attract Millennials with its small plates, revitalized interior, and alcohol menu. Not only is alcohol a completely new area of business for Taco Bell, it also is an environmental change for ...
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How can restaurants draw Millennials?
