On-premise Alcohol Consumption Trends - US - February 2013
On-premise Alcohol Consumption Trends - US - February 2013

“When it comes to on-premise alcohol trends, the recessionary spending habits of consumers are continuing. These consumers are being deterred from purchase due to price, health, and fear of public intoxication. To draw out these consumers, operators must create the right balance of offerings that meet the specific needs of their target consumers. Such strategies should be focused around entertainment, ambience, and service as they cannot be duplicated at home.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Insights and Opportunities
Trend Applications
Market Size and Forecast
Market Drivers
Competitive Context

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Alcohol Types Typically Ordered On-premise
Changes in Behavior with On-premise Alcohol
Specialty Cocktail Selection Methods
Choosing On-premise Destinations
On-Premise Alcohol Consumption Behavior
Attitudes toward On-premise Alcohol Consumption
Hispanic Consumers
Limited Alcohol versus Hard Liquor Respondents
Cluster Analysis
Additional Tables

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Featured Companies
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Menu Analysis: On-Premise Alcohol
Menu Analysis: Cocktails
Menu Analysis: Wine
Menu Analysis: Beer
Appendix – Trade Associations