Bottled Water - US - March 2015
Bottled Water - US - March 2015

“Although convenience/PET bottled water accounts for a majority share of bottled water sales, the sparkling water category is growing at a far more rapid pace as consumers look for alternatives to CSDs and other sugary drinks. Convenience/PET brands may need to focus more on enhanced water to significantly increase sales growth. At the same time, sparkling brands risk being pigeonholed as merely healthful soft drinks, and may need ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Segment Performance
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Reasons for Drinking Bottled Water
The Consumer – Jug/Bulk and Unflavored Still Bottled Water
The Consumer – Flavored Still Bottled Water
The Consumer – Enhanced Water
The Consumer – Sparkling Water
The Consumer – Important Bottled Sparkling Water Attributes
The Consumer – Where Bottled Water Is Bought
The Consumer – Attitudes and Behaviors toward Bottled Water
The Consumer – What Persuades Users to Buy
The Consumer – Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Innovations and Innovators

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Trade Associations