“Although convenience/PET bottled water accounts for a majority share of bottled water sales, the sparkling water category is growing at a far more rapid pace as consumers look for alternatives to CSDs and other sugary drinks. Convenience/PET brands may need to focus more on enhanced water to significantly increase sales growth. At the same time, sparkling brands risk being pigeonholed as merely healthful soft drinks, and may need ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – Reasons for Drinking Bottled Water
The Consumer – Jug/Bulk and Unflavored Still Bottled Water
The Consumer – Flavored Still Bottled Water
The Consumer – Enhanced Water
The Consumer – Sparkling Water
The Consumer – Important Bottled Sparkling Water Attributes
The Consumer – Where Bottled Water Is Bought
The Consumer – Attitudes and Behaviors toward Bottled Water
The Consumer – What Persuades Users to Buy
The Consumer – Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
1st June 2016
“Consumers continue to turn to the bottled water category as they avoid sugary drinks and look to lead more healthful lifestyles. Yet as a plethora of flavored and enhanced bottled waters enter the market, flavored waters are gearing up to be even healthier.” 
24th March 2016
“Bottled waters continue to trend in today’s health-centric market. Consumers are seeking flavorful drinks that promote health and wellness, and functional flavored waters are generating heightened attention and product innovation, meeting an array of consumer needs.”
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Should the convenience/PET category focus on enhanced water to grow?
