Bottled Water - US - December 2003
Bottled Water - US - December 2003

Other than oxygen, water is the most important substance to the human body, which is required for almost every major function in the body. Despite this fact, few Americans drink the daily eight 8-ounce servings of water recommended for good health. The most popular beverages, including soft drinks, coffee, and tea, actually contribute to dehydration. In Mintel’s exclusive consumer research, more than one in five respondents felt that they ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Market Segmentation
Retail Distribution

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer

Other

Introduction & Abbreviations
Market Size & Trends
Supply Structure
Advertising & Promotion
Future & Forecast