In 2011, bottled water sales are estimated at $12.1 billion, which is 3.1% growth in dollar sales over 2010. The market is beleaguered with a number of issues including attrition from some of the key consumer groups such as blacks, Hispanics, and teens; growth of cheaper-priced private label bottled water; consumer criticism of the industry’s high carbon footprints; and consumer unwillingness to drink high-calorie enhanced/flavored water ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the market
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Convenience/PET Bottled Water
Segment Performance—Jug/Bulk Bottled Water
Segment Performance—Sparkling/Mineral Bottled Water
Retail Channels
Innovations and Innovators
Bottled Water—Usage, Type, and Brands
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Importance of Various Attributes in Bottled Water Purchase Decision
Attitudes and Behaviors Toward Bottled Water
Impact of Race/Hispanic Origin
Custom Consumer Group
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Convenience/PET Bottled Water
Brand Share—Jug/Bulk Bottled Water
Brand Share—Sparkling/Mineral Bottled Water
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Retail Channels
Appendix—Other Useful Tables
Appendix—Trade Associations
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