US Carbonated Soft Drinks Market Report 2023
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With this report, you’ll gain insight into what consumers want from carbonated soft drink (CSD) brands. US CSD market performance is revealed alongside what matters most to CSD consumers when choosing what to pick off the shelf.
Below, we provide the key topics covered and offer a sample of the expertise this report offers.
Consumer demand for carbonated soft drinks (CSDs) is back on the rise, with strong participation despite higher prices and health-focused priorities. The diet segment is set to outperform growth in regular sodas, offering guilt-free indulgence with low/zero calorie options. Yet, concerns over artificial sweeteners have sparked a surge in BFY alternatives to meet consumer needs.
Younger consumers seek variety in CSDs: Millennials and Gen Z are proving to be a key market for regular full-calorie soda and lemon/lime variations, with around half consuming these in the past three months. The numbers are lower for Gen X and older consumers, indicating that demographic targeting will be important.
Consumers want to reduce their consumption of CSDs but need help sticking to that goal. Almost half believe that CSDs are healthy when consumed in moderation, yet 59% are looking for healthier alternatives such as soft drinks with functional benefits from popular brands (see our US functional drinks 2023 market report).
Consumers enjoy pairing CSDs with meals. 66% of CSD drinkers enjoy the beverages with a meal, with 51% pairing CSDs with dinner and 49% pairing CSDs with lunch. Younger consumers (Gen Zs and Millennials) like pairing CSDs with snacks and alcohol more than older consumers.
Consumers feel positive about the flavours on offer (explore further with our Trending Flavours in Non-Alcoholic Beverages 2023 Market Report). Four in ten consumers across generations enjoy citrus CSDs, with fruity and sweet flavour profiles appealing more to Gen Zs and Millennials. When considering new CSD flavours, brands can tap into the familiarity of popular flavour families that drive trust and trial, while still meeting the need for uniqueness.
For a complete analysis of opportunities in the US CSD industry, buy the full report. Alternatively, you may be interested in our Future of CSDs or Year of Innovation in CSDs global market reports.
Carbonated soft drinks are non-alcoholic beverages that have added carbonation. This includes beverages with a range of flavours, sweeteners and colours. Colas, noncolas, craft, natural and stevia-sweetened CSDs are combined in the regular and diet segments. This Report divides the market into two segments:
A number of brands are discussed within the above scope, including major players and more niche brands, such as PepsiCo and their redesign, Starry’s colourful branding, Coca-Cola’s innovative new partnership with Riot Games, and much more.
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This report, written by leading industry analyst Varchasvi, delivers in-depth commentary and analysis to highlight current trends in the US carbonated soft drinks market.
Enjoying CSDs isn’t antithetical to consumers’ wellness aspirations, and while they want to see functional benefits and low calorie products, they don’t expect reformulations to be overtly healthy. Rather, brands can help consumers make CSDs an essential part of their desired lifestyles, acting as a reliable source of enjoyment and indulgence.
Varchasvi
Analyst, US Foodservice and Mintel Menu Insights
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.