Bottled Water and Cold Beverages Mixes - US - March 2014
Bottled Water and Cold Beverages Mixes - US - March 2014

“Offerings that stress hydration, health, and convenience will support increased bottled water consumption. Consumers remain price sensitive in the category, and with so many choices, value will be what consumers fall back on. Products with higher price points need to be justified through unique flavors and innovation to draw in new users. However, the ultimate goal should be easy accessibility in a variety of forms.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast – Bottled Water
Market Size and Forecast – Cold Drink Mixes
Market Drivers
Competitive Context
Segment Performance – Bottled Water
Segment Performance – Non-carbonated Bottled Water
Segment Performance – Sparkling Water
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumer Section – Still Bottled Water Usage and Preferences
Consumer Section – Sparkling Water Usage and Preferences
Consumer Section – Drink Mixes Usage and Preferences
Consumer Section – Important Attributes for Bottled and Sparkling Water
Consumer Section – Reasons for Purchasing Bottled Water
Consumer Section – Reasons for Purchasing Drink Mixes
Consumer Section – Attitudes and Behaviors toward Bottled and Sparkling Water and Drink Mixes
Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share – Unflavored Non-carbonated Water
Brand Share – Sparkling Water
Brand Share – Drink Mixes
Innovations and Innovators
Marketing Strategies
Social Media – Bottled Water and Cold Beverage Mixes

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations