Bottled Water - US - November 2009
Bottled Water - US - November 2009

The bottled water category faces numerous challenges including the economics of the “new normal” and increased environmental concern, and as a result, understanding market dynamics has become essential to ensure continued success. Opportunities do remain, however, and this report seeks out and finds them. Some of the topics covered in this report include:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Convenience/PET
Segment Performance—Jug/bulk
Segment Performance—Sparkling Water
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug Stores and Other
Natural Channel/SPINS
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumption
Trust, Taste and Loyalty
The Selection Process
Bottled vs. Tapped
All-day Hydration vs. Workout Replenishment
Flavoring, Sweetening and Carbonation
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Selected Brand Analysis—Convenience/PET
Selected Brand Analysis—Jug/bulk
Selected Brand Analysis—Sparkling water
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations