Total retail sales of bottled water posted estimated gains of 6.4% in 2015, reaching more than $15 billion, with strong year-over-year sales growth since 2011. Total category sales are expected to continue upward as consumers search for BFY (better-for-you) beverage alternatives and bottled water is perceived as a convenient drink option for healthier lifestyles.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Consumption of Bottled Water
Core Consumers
Ideal Bottled Water
Purchase Location
Purchasing Attributes
Attitudes and Behaviors – Environmental Impact
Attitudes and Behaviors – Premium Waters
Attitudes and Behaviors – Bottled Water Preferences
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Bottled Water
What’s Working?
What Are the Challenges?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
1st June 2016
“Consumers continue to turn to the bottled water category as they avoid sugary drinks and look to lead more healthful lifestyles. Yet as a plethora of flavored and enhanced bottled waters enter the market, flavored waters are gearing up to be even healthier.” 
24th March 2016
“Bottled waters continue to trend in today’s health-centric market. Consumers are seeking flavorful drinks that promote health and wellness, and functional flavored waters are generating heightened attention and product innovation, meeting an array of consumer needs.”
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Preference for tap water
