Bottled Water - US - March 2013
Bottled Water - US - March 2013

“Bottled water has been able to rebound from declines showcased during the worst of the economic downturn, but it still faces challenges, such as consumers being more likely to drink tap water than bottled water. However, bottled waters have been able to appeal based on taste, convenience, and value-added products. Manufacturers must continue to address these key issues in order to propel the growth in the category, which also faces ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Noncarbonated Bottled Water
Segment Performance—Sparkling Water
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumption of Water vs. Other Beverages
Unflavored Bottled Water—Usage and Preferences
Flavored Bottled Water—Usage and Preferences
Sparkling Bottled Water—Usage and Preferences
Packaging Preferences for Bottled Water
Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Unflavored Noncarbonated Water
Brand Share—Flavored Noncarbonated Water
Brand Share—Sparkling Water
Innovations and Innovators
Marketing Strategies
Special Supplement—Beverage Mixes
Social Media—Bottled water and Beverage Mixes

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

SymphonyIRI Group Builders Panel Data
Appendix—Social Media
Appendix—Market Drivers
Appendix—Segment Performance
Appendix—Other Useful Consumer Tables
Appendix—SymphonyIRI Builders Panel Data Definitions
Appendix: Trade Associations