Still and Sparkling Water - US - February 2019
Still and Sparkling Water - US - February 2019

"Consumer interest in health and wellness paired with innovation occurring in the water market is pushing sales of packaged water to new highs. Sales of packaged water are projected to reach $24.4 billion by 2023, driven by increases from all water segments, especially the fast-growing sparkling segment. Consumer interest in premium, functional, and sustainable packaged water is leading to increased product differentiation from water brands. Though consumption of packaged ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Water Consumption
Consumption Occasions by Water Type
Reasons for Drinking Packaged Water at Home
Water Brand Type Purchases
Water Packaging: Purchase Intelligence Deep Dive
Water Packaging: Price Premium
Water Packaging: Perceived Environmental Impact
Water Packaging: Opportunity Matrices
Packaged Water Attitudes
Water Product Interest

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Company and Brand Sales of Packaged Water
What’s Working?
What’s Struggling?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players