Table of Contents
Introduction And Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Slowing market
- Big 4 top $11 billion in annual sales
- Bulk of the market in delivery/carryout
- Convenience and value key drivers
- Some demographic groups more frequent consumers than others
- Adult penetration up, teen penetration down
- Independents and small chains growing faster than large chains
- Heightened competition from fast food
- Clear-branding leads to market gains
- Chains offer diet-friendly pizza
- Cross-promotion with home entertainment
- Uncertain future
Market Drivers
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- Age and presence of children
- Consumption of pizza by age among adults
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- Figure 1: Pizza restaurant visits, by age of head of household, January-September 2003
- Consumption of pizza by teens and children
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- Figure 2: Teen use of pizza restaurants, January-September 2003
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- Figure 3: Pizza restaurant visits, by presence of children, January-September 2003
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- Figure 4: Pizza restaurant visits, by household size, January-September 2003
- Aging of the U.S. population
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- Figure 5: U.S. population projections, by age, 1998-2008
- Figure 6: Number of families with children under 18, 1998-2003
- Time pressure and economic pressure
- Time pressure
- Women in the workforce
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- Figure 7: Female civilian labor force participation rates, by age, 1998 & 2008
- Economic limitations
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- Figure 8: Average income and share of income, 1998-2002
- Competition from other QSR food
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- Figure 9: Retail sales of quick-service restaurants, at current and constant prices, 1998-2003
- Concern with diet/nutrition
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- Figure 10: Percentage of adults trying to lose weight, 1996-2000
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- Figure 11: Percentage of adults trying to maintain their weight, 1996. 1998, 2000
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- Figure 12: Incidence of overweight and obese Americans aged 18 and older, 1994-2002
- The Atkins effect
Market Size & Trends
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- Market size
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- Figure 13: Total U.S. retail sales of leading pizza chains, at current and constant prices, 1998-2003
- Graph 1: Annual % change in sales of pizza chain restaurants, 1998-2003
- Market trends
- Chains offer more healthful options
Market Segmentation
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- Overview
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- Figure 14: Sales of Pizza restaurants, segmented by primary type of sales, 2001 & 2003
- Graph 2: Sales of pizza restaurants, by type, 2003
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- Graph 3: Trends in sales of pizza restaurants, by type, 1998-2003
- Delivery/carryout (DELCO)
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- Figure 15: Sales of DELCO pizza restaurants, at current and constant prices, 1998-2003
- Full-service (FSR)
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- Figure 16: Sales of FSR pizza, at current and constant prices, 1998-2003
- Quick-service (QSR)
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- Figure 17: Sales of QSR pizza, at current and constant prices, 1998-2003
Supply Structure
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- Introduction
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- Figure 18: Manufacturer sales of pizza in the U.S., 2001 & 2003
- Pizza Hut
- Domino’s
- Papa John’s
- Little Caesars
- Chuck E. Cheese
- Sbarro
- Uno Chicago Grill
- California Pizza Kitchen
- Papa Murphy’s
- Round Table
- CiCi’s
Advertising And Promotion
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- Introduction
- Pizza Hut
- Domino’s
- Papa John’s
- Little Caesars
- Sbarro
- Round Table
- CiCi’s
- Papa Murphy’s
The Consumer
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- Introduction
- Who visits pizza restaurants and how often
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- Figure 19: Pizza restaurant visits, January-September 2003
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- Figure 20: Pizza restaurant visits, by age of head of household, January-September 2003
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- Figure 21: Pizza restaurant visits, by presence of children, January-September 2003
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- Figure 22: Pizza restaurant visits, by race/ethnicity, January-September 2003
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- Figure 23: Pizza restaurant visits, by household size, January-September 2003
- Attitudes towards health and diet
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- Figure 24: Attitudes toward health and diet, by type of pizza restaurant visited, January-September 2003
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- Figure 25: Attitudes toward health and diet, QSR/DELCO pizza restaurant visitors, by gender, January-September 2003
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- Figure 26: Attitudes toward health and diet, QSR/DELCO pizza restaurant visitors, by age, January-September 2003
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- Figure 27: Attitudes toward health and diet, QSR/DELCO pizza restaurant visitors, by household income, January-September 2003
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- Figure 28: Attitudes toward health and diet, QSR/DELCO pizza restaurant visitors, by race/ethnicity, January-September 2003
- Who has eaten at a pizza restaurant in the past week
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- Figure 29: Types of restaurants eaten at, February 2004
- Where pizza was eaten
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- Figure 30: Where takeout is eaten, February 2004
- Attitudes and opinions of pizza consumers
- Pizza ordering habits
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- Figure 31: Opinions about pizza chains and independents, February 2004
- Eating out habits
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- Figure 32: eating out habits, February 2004
- Convenience, time and dining out
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- Figure 33: Opinions about time and convenience, February 2004
- Service and dining out
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- Figure 34: Opinions about service and ordering, February 2004
- Teens and pizza
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- Figure 35: Teen use of pizza restaurants, January-September 2003
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- Figure 36: Teen use of pizza restaurants, by race/ethnicity, January-September 2003
- Conclusions
Future & Forecast
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- FUTURE TRENDS
- Convenience, value, and demographics
- Long-term decline of the traditional family
- Automated service
- Low-carb pizza a positive driver?
- Pizza vending machines
- Revised food pyramid guidelines slated for 2005
- MARKET FORECAST
- Overview
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- Figure 37: Forecast of U.S. sales of leading pizza restaurant chains, at current and constant prices, 2003-2008
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- Graph 4: Forecast trends in pizza restaurant sales, at current and constant prices, 2003-2008
- Delivery/carryout (DELCO)
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- Figure 38: Forecast of U.S. sales of DELCO pizza restaurants, at current and constant prices, 2003-2008
- Full-service (FSR)
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- Figure 39: Forecast of U.S. sales of FSR pizza, at current and constant prices, 2003-2008
- Quick-service (QSR)
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- Figure 40: Forecast of U.S. sales of QSR pizza, at current and constant prices, 2003-2008
- Forecast factors
Appendix: Trade Associations
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