Chips, Pretzels and Corn Snacks - US - January 2012
Chips, Pretzels and Corn Snacks - US - January 2012

With a household penetration rate of 97.1%, the salty snacks category is one of the most popular among U.S. households. In 2011, U.S. sales of potato chips, tortilla chips, pretzels and corn snacks amounted to $13.6 billion, illustrating the relative recession-resistance of these snack segments. As such, they are critically important to manufacturers and retailers alike, as they represent a fairly reliable revenue stream.

more
Report Price:
£3254.83
|
$4395.00
|
€3662.99

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Potato Chips
Segment Performance—Tortilla Chips
Segment Performance—Pretzels
Segment Performance—Corn Snacks
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Other Channels
Retail Channels—Drug Stores
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Purchase Locations
Snack Consumption
Where Snacks are Consumed
Frequency
Brand Selection
Importance Factors
Product Selection
Ranking Favorites
Impact of Race/Hispanic Origin
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Supercenters and Warehouse Clubs
Retail Channels—Convenience Stores
Leading Companies
Brand Share—Potato Chips
Brand Share—Tortilla Chips
Brand Share—Pretzels
Brand Share—Corn Snacks
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix—SymphonyIRI Builders Panel Data Definitions
Appendix: Trade Associations