Salty Snacks - US - January 2013
Salty Snacks - US - January 2013

“The importance of product price among salty snacks consumers is a reason for the success of store brands in the category. Some 86% of salty snacks consumers say price is an important factor in their purchase decisions, and 36% of consumers who indicate purchasing less salty snacks in the past year say it is because products are too expensive.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Potato Chips
Segment Performance—Tortilla Chips
Segment Performance—Popcorn
Segment Performance—Pretzels
Segment Performance—Corn Snacks
Segment Performance—Meat Snacks
Retail Channels
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Salty Snack Consumption
Motivations for Purchase
Changes in Purchase Behavior
Important Attributes
Attitudes Toward Salty Snacks
Impact of Race and Hispanic Origin
Custom Consumer Group—Households with Children

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Potato Chips
Brand Share—Tortilla Chips
Brand Share—Popcorn
Brand Share—Pretzels
Brand Share—Corn Snacks
Brand Share—Meat Snacks
Innovations and Innovators
Marketing Strategies
Social Media

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Tables
Appendix: Social Media—Salty Snacks
Appendix: Trade Associations