Salty Snacks - US - August 2009
Salty Snacks - US - August 2009

Salty snacks is a mature market with sales totalling $17.7 billion in 2009. Amid the sinking US economy, salty snacks have proven to be a recession-proof category. In fact, the pace of growth picked up as the economy worsened.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Potato Chips
Segment Performance—Tortilla Chips
Segment Performance—Snack Nuts and Seeds
Segment Performance—Popcorn
Segment Performance—Pretzels
Segment Performance—Cheese Snacks
Segment Performance—Corn Snacks
Segment Performance—Other Salty Snacks
Retail Channels
Retail Channels—Supermarkets
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Salty Snack Usage and Frequency
Child and Teen Usage of Salty Snacks
Opinions and Attitudes About Salty Snacks
Custom Consumer Groups
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Potato Chips
Brand Share—Tortilla Chips
Brand Share—Snack Nuts and Seeds (Including Corn Nuts)
Brand Share—Popcorn
Brand Share—Pretzels
Brand Share—Cheese Snacks
Brand Share—Corn Snacks
Brand Share—Other Salty Snacks
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders Panel—Key Household Purchase Measures
Appendix: IRI/Builders Panel Data Definitions
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations