Salty Snacks: Chips, pretzels, snack nuts and seeds - US - March 2011
Salty Snacks: Chips, pretzels, snack nuts and seeds - US - March 2011

The salty snacks category is one of the most diverse in the consumer packaged goods industry, as it has a wide range of segments that appeal to a diverse audience. Today, sales of potato chips, tortilla chips, snack nuts, other salted snacks and pretzels generate total U.S. sales of some $18.8 billion making it one of the most important categories to retailers and manufacturers alike. While not entirely ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Potato Chips
Segment Performance—Tortilla Chips
Segment Performance—Snack Nuts and Seeds
Segment Performance—Other Salted Snacks
Segment Performance—Pretzels
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Other Channels
Retail Channels—Natural Supermarkets
Salty Snack Purchase
Reasons for Buying Salty Snacks
Factors Impacting Choice and Purchase
Types of Salty Snacks Eaten—Chips, Pretzels, Nuts and Seeds, and Other Salted Snacks
Who Eats What and Factors Impacting Choice

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Potato Chip Consumer
The Pretzel Consumer
Impact of Race/Hispanic Origin
Custom Consumer Groups
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Convenience Stores
Leading Companies
Brand Share—Potato Chips
Brand Share—Tortilla Chips
Brand Share—Snack Nuts and Seeds (Including Corn Nuts)
Brand Share—Other Salted Snacks
Brand Share—Pretzels
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders Panel—Key Household Purchase Measures
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations