Salty Snacks - US - August 2007
Salty Snacks - US - August 2007

This report covers numerous issues in the salty snacks arena—information designed to help salty snack manufacturers and marketers successfully make their way through the ever-evolving marketplace. Following are just a few of the questions that are answered in this report.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Market Size and Trends
Market Segmentation
Retail Distribution

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations

Other

Supply Structure
The Consumer: Household Consumption of Salty Snacks
The Consumer: A Closer Look at Salty Snack Eaters
Future and Forecast