Salty Snacks - US - April 2017
Salty Snacks - US - April 2017

"The salty snacks market continues to grow thanks to the strong performance of meat snacks and popcorn, as well as the continued success of corn snacks and cheese snacks. While salty snacks face competition from a variety of different snacks, innovation propels the salty snack market forward. Brands can build their sales in the crowded market by understanding what needs its products satisfy and identifying who their core consumers are."

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market - What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Understanding iGens

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Salty Snack Purchases
Pretzel Deep Dive – Product Interest
Pretzel Deep Dive – Pretzel Pairings
Meat Snack Deep Dive – Product Interest
Meat Snack Deep Dive – Protein Appeal
Popcorn Deep Dive – Product Interest
Salty Snack Occasions
New Product Purchase Motivators
Salty Snack Statement Agreement

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Company and Brand Sales of Salty Snacks
What’s Working?
What’s Struggling?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer