Salty Snacks: Popcorn, cheese, corn and meat snacks - US - April 2011
Salty Snacks: Popcorn, cheese, corn and meat snacks - US - April 2011

Within the overall salty snacks category, popcorn, cheese snacks, meat snacks and corn snacks are among the smaller segments. Nonetheless, they still collectively generated nearly $5 billion in total 2010 U.S. sales. Moreover, with the exception of corn snacks, annual sales for each of the other segments in the report exceed $1 billion, so small is a relative term. What makes this achievement more impressive is that it has ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Popcorn
Segment Performance—Extruded Cheese Snacks
Segment Performance—Meat Snacks
Segment Performance—Corn Snacks
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Salty Snack Purchase
Reasons for Buying Salty Snacks
Factors Impacting Choice and Purchase
Types of Salty Snacks Eaten
The Popcorn Consumer
The Corn, Tortilla Chips and Cheese Snacks Consumer
The Meat Snacks and Beef Jerky Consumer
Who Eats What and Factors Impacting Choice
Impact of Race/Hispanic Origin
Custom Consumer Tables—Mosaic Groupings
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—“Other” Channels
Retail Channels—Convenience Stores
Leading Companies
Brand Share—Popcorn
Brand Share—Extruded Cheese Snacks
Brand Share—Meat Snacks
Brand Share—Corn Snacks
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders Panel—Key Household Purchase Measures
Appendix 1: Other Useful Consumer Tables
Appendix 2: The Snack Crackers, Saltines, and Graham Crackers Consumer
Appendix: Trade Associations