Private Label Salty Snacks - US - April 2010
Private Label Salty Snacks - US - April 2010

In this report, Mintel breaks the salty-snack category into eight segments: potato chips, tortilla chips, snack nuts and seeds, popcorn, pretzels, cheese snacks, corn snacks, and “other” salty snacks. The struggling economy has spurred interest in lower-priced private-label salty snacks, and consumers have discovered the quality and value makes it well worth the purchase.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Segment Performance—Overview
Segment Performance—Potato Chips
Segment Performance—Tortilla Chips
Segment Performance—Snack Nuts and Seeds
Segment Performance—Popcorn
Segment Performance—Pretzels
Segment Performance—Cheese Snacks
Segment Performance—Corn Snacks (No Tortilla Chips)
Segment Performance—Other Salty Snacks
Retail Channels
Retail Channels—“Other” Retailers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brands vs. Private Label—Overview
Brands vs. Private Label—Potato Chips
Brands vs. Private Label—Tortilla Chips
Brands vs. Private Label—Snack Nuts and Seeds
Brands vs. Private Label—Popcorn
Brands vs. Private Label—Pretzels
Brands vs. Private Label—Cheese Snacks
Brands vs. Private Label—Corn Snacks (No Tortilla Chips)
Brands vs. Private Label—Other Salty Snacks
Salty Snack Purchase
Perception of Quality of Store Brand Salty Snacks
Reasons for Not Buying Store Brand Salty Snacks
Interest in New Brands of Salty Snacks
Factors Influencing Purchase
Salty Snack Purchase Behavior
Impact of Race/Hispanic Origin
Custom Consumer Groups
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Food Retailers
Innovation and Innovators—Brands vs. Private Label

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations