Amanda has a decade of market research experience spanning industries including healthcare, travel, hospitality, retail food, and foodservice. She has been a member of the Mintel reports team since May 2013. Amanda is currently the Associate Director of Foodservice Research, responsible for overseeing all of Mintel's foodservice offerings, as well as providing insight and competitive analysis across scheduled deliverables, and client and industry presentations. She was previously a Senior Analyst specializing in the retail food industry, and was responsible for writing monthly analysis reports across multiple food categories. Her expertise also includes generational consumer behavior - in particular Millennials. Amanda is also well-versed in restaurant social media strategy, media analysis and measurement, and influencer relationships. Prior to joining Mintel, Amanda was a Research Analyst at a global PR agency working on market research projects that fueled public relations campaigns. Within the food and beverage sector, she executed a variety of qualitative and quantitative research methodologies including online and telephone surveys, focus groups, in-depth interviews, and online communities for clients. Amanda holds a Bachelor of Arts degree in Psychology, Sociology, and Business from Indiana University-Bloomington, as well as a Certificate in Principles of Marketing Research from the University of Georgia.