Coffee - US - September 2008
Coffee - US - September 2008

This report addresses the strengths and weaknesses of the coffee market in the U.S., and includes an analysis of roasted coffee (including whole bean and ground), instant coffee, and ready-to-drink coffee drinks. Mintel creates an in-depth look at the coffee industry to help manufacturers and retailers make informed decisions in the areas of new product development, product positioning, and marketing to target specific groups. Following is a list of ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Roasted Coffee
Segment Performance—Instant Coffee
Segment Performance—Ready-to-drink Coffee
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug Stores
Natural Channel/SPINS
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand Preferences
Race and Hispanic Origin
Cluster Analysis—Everyday Joe Drinkers, Coffeehouse Bon Vivants, Coffee Bargain Hunters

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Roasted Coffee
Brand Share—Instant Coffee
Brand Share—Ready-to-Drink Coffee
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: IRI/Builders Panel Data Definitions
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations

Other

Retail Channels—Mass Merchandisers and Other
Coffee Consumption in Households
Types of Coffee Used in Household
Frequency and Quantity of Coffee Consumption: Adults
Coffee Drinking at Home
Attitudes and Beliefs about Coffee
Changes in Coffee Consumption
Coffee Consumption: Teens
IRI/Builders—Key Household Purchase Measures