Coffee for at-home consumption displayed robust growth during 2002-07. However, as sales at coffeehouses continue to climb, the industry can’t help thinking of the period as one of lost opportunity. Another dark spot on the nature of the growth is that it came entirely from price increases—volume at FDM actually fell during the period. These two facts point to a very challenging environment in the next five years; one in which all stakeholders can benefit from Mintel’s comprehensive and incisive analysis of the market.

In this report you’ll learn:

Exactly how many sales are leaving the at-home coffee market for coffeehouses—and who are the switchers

What is the huge price gap between regular and premium coffee, and what brands are vying to fill the gap

Whether or not Mintel sees prospects for expansion

The complex relationship between segments; for instance, the fastest-growing segment (ready-to-drink) really isn’t expanding the market overall

Why the big increase in the number of older adults, who tend to be the heaviest coffee drinkers, is not helping to grow the market; and why the sharp rise in the number of 18-24s who drink coffee is also not translating into big sales gains for coffee at home

Analysis of the latest trends, including single-serve “pod” coffee makers, stomach-friendly coffee, fair trade and sustainable products, RTD products, organic coffee, and flavored coffee

In addition, Mintel’s extensive analysis of consumer demographics among coffee drinkers makes it easy to see what types of coffee can be marketed to the many niche groups that exist. We explore all aspects of coffee drinking at home and away, such as frequency, reasons for drinking/not drinking, brand preferences, places of purchase, and where people like to drink coffee.

The report primarily covers the following types of coffee:

Ground coffee

Instant coffee

Coffee beans

Ready-to-drink coffee

Excluded are coffee substitutes, additives, and flavorings. Also excluded is prepared coffee sold through outlets such as coffeehouses, restaurants, convenience stores, vending machines, and other venues.