Coffee - US - September 2013
Coffee - US - September 2013

“Variety has fueled growth and led to a boost in sales for coffee manufacturers. However, Mintel research finds that many new products have yet to interrupt consumers’ everyday coffee rituals, namely, a cup of roasted ground coffee prepared in a standard drip coffee maker. Manufacturers must find ways to introduce new products into consumer routines through emphasis on affordability, flavor, and enjoyment.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Personal Consumption of Coffee
The Consumer – Attributes and Attitudes toward Coffee
The Consumer – Brewer Ownership and Preferences
Race and Hispanic Origin
Consumer Segmentation – Volume, Frequency Groups
Key Driver Analysis – Single-cup Coffee

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share – Roasted Coffee
Brand Share – Single-cup Coffee
Brand Share – Instant Coffee
Brand Share – Ready-to-drink Coffee
Innovations and Innovators
Marketing Strategies
Social Media
Information Resources Inc. Builders Panel Data

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Food and Beverage Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Key Driver Analysis
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations